Audience Recommendations for Every Vertical
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisti...
Comscore Q1 2016 Advertising Benchmarks
Will digital ads outpace TV?
Is the Future of TV Programmatic?
Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surpris...
AppNexus Joins Comscore Industry Trust
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Realizing the Promise of Programmatic through Comscore Industry Trust
Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust
Transparency and Data Branding in the Age of Programmatic
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
The Top Ten Burning Issues in Digital