Video On Demand continues
to be an important revenue
stream for both cable operators
and content providers.
From the leader in On Demand measurement, The Rentrak State of VOD: Trend Report 2011 is your guide to keeping up with this increasingly important business.
This report is based on three years of aggregated cable and telco industry data from Rentrak's OnDemand Essentials service, which measures a universe of more than 105 million set-top boxes from every major Operator offering VOD service.
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Click Here to view the Table of Contents |
This report provides insights into high-level trends across the On Demand television business. In addition to an analysis of the major On Demand content types, this year’s report contains a wealth of information, such as detailed Free On Demand category metrics, an in depth study of High-Definition On Demand, and a detailed genre analysis of transactional movies, to name just a few.
Customers may also purchase data tables to supplement the overall analysis. The data tables are a valuable tool which will allow customers to dissect and analyze the data in a variety of ways.
- Have the number of set-top boxes ordering on demand content increased from the year before?
- How much VOD is the average household viewing each month?
- Which VOD content type is the most predominant?
- What is the fastest growing FOD category?
- What were the top performing TOD movie genres in 2011?
- How did day and date titles perform in 2010? 2011?
- Does the amount of VOD being watched vary by region?
- Are people ordering HD content at a higher rate than a year ago?
- Which FOD category reaches their audience the fastest, and which category has the greatest reach?
- How many orders are there for a typical title in the top 5 FOD categories?
- Industry-wide performance data for 2009, 2010 and 2011
- Overall trends and growth from 2009 to 2011 for VOD and across all content types, including Free On Demand (FOD), Subscription On Demand (SVOD), and Transactional On Demand (TOD)
- Trends of the top 5 FOD categories including an in depth analysis of viewing patterns
- Comparison of New Release movies vs. Library movies
- TOD movies analysis by genre
- Adult TOD analysis
- Cross duplication study among content types
- VOD distribution by region
- HD VOD trend and analysis of usage patterns by content type
- Reach curves and title benchmarks for the top 5 FOD categories
