The current media landscape presents television viewers with many options, from what to watch, to where they’ll watch it.
It’s crucial for network programming to drive audiences in order to have promotional and advertising schedules make an impact. Using Rentrak’s measurement services, custom research, branded entertainment insights, and advanced targeting capabilities, networks can schedule programming more effectively and ultimately add greater value to their advertising by showing that their viewers are the exact consumers that advertisers want to reach. Only Rentrak can help networks truly understand their audience and make more effective and lucrative decisions based on this knowledge.
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