A measurement and targeting system that meets the unique needs of the advertising industry is crucial for advertisers and brand owners. To compete effectively in today’s market, decision-makers need specific insights that allow them to maximize their current budget by reaching more of their target audience.

Rentrak’s measurement services and custom reports provide a cost effective solution for advertisers by allowing them to target actual customers and high value prospects, measure ROI and guide future investment decisions. By matching Rentrak viewing insights, ratings, and branded entertainment information with the client’s own data and/or customer segmentation information, Rentrak helps advertisers reach their intended viewing audience and create a winning television buying model built on fewer, yet more targeted impressions for a more effective and efficient television schedule.