StationView Essentials

Don't stop at sweeps. Rentrak measures viewing from more than 31 million televisions in all 210 local markets all day, everyday — giving stations the most reliable and precise information about the products viewers buy and the television content they watch.
As the industry’s largest, most diverse measurement currency, Rentrak’s local measurement service, StationView Essentials, tracks all satellite, telco, cable and over-the-air viewing built from the ZIP code level, up. Specifically designed to meet the unique needs of local television station sales, news and management teams, StationView Essentials allows users to better understand their audience’s viewing patterns, view competitive data from other local stations in their market, monitor daily program performance and improve audience retention by appropriately adjusting programming.
More Effective Targeting with
Advanced Demographics

Rentrak’s Advanced Demographics allow StationView Essentials users to target local television viewers using television viewership intelligence and real consumer behavior information sourced from data providers including IHS, Simmons, Epsilon and Experian.

Maximize your station’s revenue potential with valuable insights your station can use to accurately pinpoint the audiences you want to reach, demonstrate the true value of your viewing audience and ultimately, sell more advertising.
the stationview essentials advantage
  • Make more efficient and effective programming and promotional decisions and empower advertising by knowing precisely what and when your station’s audience is watching
  • Sell more advertising by demonstrating to advertisers that their target consumers reliably watch your station
  • Spend less time and resources on make-goods with more stable and detailed viewing information
Collecting local television viewing information all day, every day.
Database Currency for
Local Markets, Large
and Small