Rentrak’s local TV measurement service, StationView Essentials®, tracks all satellite, telco, cable and over-the-air television viewing built from the ZIP code-level, up. Specifically designed to meet the unique needs of local television station sales, news and management teams, StationView Essentials gives users detailed TV ratings, a closer look at their audience’s viewing patterns and competitive data from other local stations in their market. With Rentrak, clients can monitor daily program performance and improve audience retention by appropriately adjusting programming.
Rentrak’s Advanced Demographics allow StationView Essentials users to target local television viewers using Rentrak’s TV viewing intelligence paired with real consumer behavior information sourced from data providers like IHS, Simmons, Epsilon and Experian. Maximize your station’s revenue potential with valuable insights your station can use to accurately pinpoint the audiences you want to reach, demonstrate the true value of your viewing audience and ultimately, sell more TV advertising.
Rentrak’s FasTrak™ makes expedited preliminary ratings numbers available to clients in select markets.