Rentrak’s Home Video Essentials system utilizes the world’s largest rental title database to bring clients the industry’s most uniform and easy-to-understand consumer rental activity and grosses from brick-and-mortar stores, by-mail/online subscription video sources and kiosks.
The world’s largest processor of DVD, Blu-ray Disc and video game rental activity, Rentrak’s Home Video Essentials® is the only source for title-level, weekly home entertainment rental transactions throughout the U.S. and Canadian markets. Applying Rentrak’s decades of experience, Home Video Essentials tracks, analyzes and reports transaction-level data for clients across the entertainment industry.
Home Video Essentials measures consumer rental grosses and transactions for DVD and Blu-ray Disc films and television product from
more than 6,000 brick-and-mortar stores, the by-mail/online subscription channel, more than 44,000 home entertainment kiosks in the U.S. and more than 1,200 brick-and-mortar stores in Canada. Video game rentals for the brick-and-mortar channel are also tracked in the U.S. and Canada.
Utilizing Home Video Essentials, clients are able to quantify performance and benchmark findings against the broader business sector, enabling them to make timely, informed business decisions to compete more effectively in a fluid rental market.
the home video essentials advantage
- Allocate inventory appropriately by knowing what’s renting and what’s not
- Make more proactive business decisions with the ability to identify consumer trends
- Better forecast with up-to-date information on the ever-changing rental market