Consumers are watching record amounts of movie and television content, not just in the theater and live on their television sets, but also on demand through multiple platforms. As the industry standard in box office measurement and the foremost provider of video on demand, linear TV, and digital and packaged media intelligence, Rentrak recognizes the importance of measuring viewership across every screen to get the most complete look at how, when and where viewers are watching movies and television.
With the largest multi-screen coverage anywhere, Rentrak is uniquely positioned to track shifting consumer viewing habits, everywhere the consumer is watching. For the motion picture industry, Rentrak provides actionable information about how a film performs over its lifetime, from the theater to packaged media to on demand to live television. In television, drawing from the viewing patterns of millions of TVs across the country, Rentrak clients not only see live audience numbers, but also time-shifted viewing information from DVRs. And in the increasingly important on demand arena, Rentrak provides insights based on census-level video on demand sources as well as information about the downloading or streaming of content over the Internet and on mobile devices.
By linking multiscreen viewership information with information about the products those viewers consume and prefer, only Rentrak can provide clients from throughout the industry with the knowledge necessary to manage their businesses and more precisely target their advertising.
To learn more about how Rentrak is precisely measuring movies and TV everywhere, explore our services below.
