The face of television has changed dramatically since Rentrak first began servicing the entertainment, media, retail and advertising industries more than 20 years ago. What has not changed, however, is the television networks' and advertisers' desire to measure who exactly is seeing their content. Until the last few years, content providers have only been able to approximate this viewing measurement, utilizing sample groups and surveys.
Today's digital media revolution has changed this forever. The modern television landscape goes beyond traditional content (broadcast and cable networks) to include high-definition television, video on demand, digital cable and other advanced services, making it possible to not only measure every view of a program, but also program specific viewing behavior as well as trends in viewership from program to program with precision and census-like accuracy.
Rentrak is dedicated to creating census-driven measurement products that allow those interested in television viewing behavior to break free from the antiquated estimation tools of the past. Utilizing our ten years of data management and measurement from the packaged home entertainment marketplace, along with our success in measuring video on demand, Rentrak is years ahead of the competition in providing solutions to broaden the scope of the "industry standards."
