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The success of our box office reporting service is a critical step in achieving Rentrak's vision of expanding its premier information management and reporting offerings to new opportunities within and beyond the entertainment industry.
-Ron Giambra
Executive Vice President,
Theatrical Worldwide,
Rentrak

For decision makers in the motion picture industry, having access to timely, accurate box office performance figures is imperative. When Rentrak entered the theatrical market in 2003, we answered the call for immediate, reliable box office intelligence with the introduction of real-time reporting. Using Rentrak's revolutionary service, distribution executives and theater owners were, for the first time in the history of the industry, able to immediately access hard data directly from theatrical box offices across the globe. With the acquisition of Nielsen EDI in 2010, Rentrak established Rentrak EDI International Box Office and solidified our position as the global standard for worldwide box office reporting, further enabling us to provide robust measurement capabilities and analytics to entertainment, media and advertising companies throughout the world. Today, delivering box office results from more than 50,000 movie screens across 26 countries, Rentrak's unique insights are utilized by every major studio, mini-major and every prominent independent film distributor, in the industry.

Box Office Essentials collects data for virtually every movie theater in the United States, Canada, Guam and Puerto Rico. Delivered in near real-time, this data is primarily collected through an electronic connection with thousands of theater box offices, allowing users to view online reports from anywhere around the world, while virtually watching the minute-by-minute sale of tickets.

The Box Office Essentials Advantage

  • Giving studios and theaters the opportunity to move advertising to the most advantageous locales and ad venues when a movie premiers
  • Remain privy to domestic revenue projections
  • Better comprehend the domestic theatrical market

Box Office Essentials not only delivers masses of data, but also assists in transforming it into a comprehendible view of the market. Used by every studio as well as many independent distribution entities, the service gives users up to-the-minute information for the heightened business intelligence that makes a critical competitive difference.

  • Features:
  • Industry authority for box office measurement data and intelligence
  • Access box office gross for films across various locations and timeframes
  • Monitor performance for each film playing within a theater or theater circuit
  • Access domestic box office performance data pertaining to specific motion pictures and movie theater circuits, both real-time and historical

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