Mobile OnDemand Essentials has the capacity to employ Rentrak's on demand reporting system on mobile platforms, allowing programmers, advertisers, operators and carriers to derive immediate answers to questions that have traditionally required fielding extensive market research and consumer panel studies.
Mobile OnDemand Essentials is currently under active development. To date, we have received tens of millions of transaction records from a particular major wireless carrier with requests to provide them with measurement services for ring tones, video clips, video games, wall paper, music videos and music downloads, all services available under the OD Mobile TV Essentials umbrella.
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