Having gained increasing momentum over the last few years, mobile video is positioned to become a prevalent form of entertainment delivery in the U.S. within the next five years. There are few devices in the marketplace today that have an equal penetration and individual value to consumers as the cell phone. As such, entertainment providers and advertisers alike are sure to take advantage of the customization and measurement capabilities wireless delivery affords them.
As mobile delivery continues to increase, Rentrak is confident our 20-year commitment to data processing and census-driven measurement solutions will prove invaluable to this industry segment from the early stages and throughout.
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