By allowing for two-way communication between media consumers and content providers, digital technology has transformed the way media is delivered, consumed and now measured. As a result, the traditional methods of measuring consumer media behavior such as sample groups and surveys are quickly becoming antiquated as more precise, census-driven solutions of measuring "actual" usage are introduced.
Rentrak's success is built upon our ability to digest, interpret and deliver census-driven media measurement. Drawing from a background in the packaged home entertainment industry and our more recent foray into video on demand, Rentrak continues to take its time-proven technology to other platforms. From the more nascent broadband and mobile video measurement to census-driven measurement of standard cable television, Rentrak delivers of-the-moment analysis to inform content providers as to what their viewers are actually doing and advertisers just whom their messages are actually reaching.
