Broadband Essentials™ is a measurement service tailored to help clients manage their ad-supported online content. The product focuses specifically on the usage of online video, versus the counting of Web page views, banner impressions or other online features.
Broadband Essentials utilizes tags on the customer's site servers as well as tags embedded within the video itself when the video is syndicated across the Web within a trackable RSS feed. In cases where video is served by other hosts' players and usage data is only available to the content owner via reporting from the syndicate, the data itself is fed into the Broadband Essentials database versus direct tracking.
All online usage data is processed by Broadband Essentials and delivered to the client in a series of uniform reports, which are available online in near real-time and may be sliced and diced using a dropdown menu system and filters, thus solving the problem many online video content owners have of trying to aggregate the many disparate sources of usage data themselves, while syndicating their video beyond their home site and across the Web.
