Retail Sales Intelligence, or Home Entertainment Essentials - Retail, is one of two applications within Rentrak's Home Entertainment Essentials suite, the entertainment industry's most accurate and comprehensive source for retail sales and rental data on DVD, UMD, HD-DVD, Blu-ray Disc, VHS and video games. Through two separate Web-based, individually subscribed applications, Home Entertainment Essentials users can access current, weekly and historical title and market-level consumer sales and rental grosses to competitively benchmark industry performance.
Home Entertainment Essentials - Retail measures weekly consumer activity and grosses on standard (DVD and VHS) and high definition (Blu-ray Disc and HD-DVD) formats. With our in-depth knowledge of retailers' needs and the power of our Essentials software, we have extended our tracking, analysis and reporting functions to fit a broad range of businesses. Just 72 hours after the close of each business week, Home Entertainment Essentials delivers U.S. and Canadian home entertainment sell-through data broken down by format, category, genre, TV market and more. No other service provides faster access to this in-depth market intelligence and no other service provides a weekly estimation of national consumer home entertainment spending.
With the new applications we've developed, retailers are able to track transactions quickly and get the kind of detailed insight into consumer behavior that can boost their bottom line. What's more, the information Home Entertainment Essentials provides is valuable to both retailers and suppliers in improving product selection, budgeting, market share, inventory management and media planning. Rentrak's Home Entertainment Essentials market services (including a promotional monitor that can be subscribed to individually) provide unparalleled insight into the home entertainment retail environment.
