Rentrak measures industry rental data through Home Entertainment Essentials - Rental, one of two Web-based applications in our Home Entertainment Essentials tracking service. Formerly known as Home Video Essentials, Home Entertainment Essentials - Rental is the entertainment industry's preeminent source for measuring consumer rental activity and grosses on more than 40,000 film and video game properties from the online DVD rental channel and brick-and-mortar retailers, along with sales figures from previously-viewed product and in-store subscriptions.
Home Entertainment Essentials - Rental tracks more than one billion rental transactions each year and is the world's largest processor of DVD and video game transactions from more than 2,500 storefronts across North America. Using this service, our clients are able to monitor, track and analyze their own and their competitors' film and/or video game properties, allowing them to identify consumer trends, quantify performance and benchmark these findings against the broader business sector.
