Rentrak Corporation EU Safe Harbor Privacy Policy


The Rentrak Corporation recognizes that privacy is very important to our customers, and we pledge to protect the security and privacy of any personal information that customers provide to us. This includes customer’s names, addresses, telephone numbers, email addresses and any information that can be linked to an individual. Not only does Rentrak strive to collect, use and disclose personal information in a manner consistent with the laws of the countries in which it does business, but it also has a tradition of upholding the highest ethical standards in its business practices. This Safe Harbor Privacy Policy (the "Policy") sets forth the privacy principles that Rentrak follows with respect to transfers of personal information from the European Union (EU) to the United States.


The United States Department of Commerce and the European Commission have agreed on a set of data protection principles and frequently asked questions (the "Safe Harbor Principles") to enable U.S. companies to satisfy the EU law requirement that personal information transferred from the EU to the United States be adequately protected. Consistent with its pledge to protect personal privacy, Rentrak adheres to the Safe Harbor Principles.


This Safe Harbor Privacy Policy (the "Policy") applies to all personal information received by Rentrak in the United States from the EU, in any format including electronic, paper or verbal.


The following definitions shall apply throughout this Policy: "Agent" means any third party that uses personal information provided to Rentrak to perform tasks on behalf of and under the instructions of Rentrak. "Rentrak" means The Rentrak Corporation, its successors, subsidiaries, divisions and groups in the United States. "Personal information" means any information or set of information that identifies or could be used by or on behalf of Rentrak to identify an individual. Personal information does not include information that is encoded, anonymized, aggregated or publicly available information that has not been combined with non-public personal information.

"Sensitive personal information" means personal information that reveals race, ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that concerns health or sex life. In addition, Rentrak will treat as sensitive personal information any information received from a third party where that third party treats and identifies the information as sensitive.


The privacy principles in this Policy are based on the Safe Harbor Principles.

NOTICE: When Rentrak collects personal information directly from individuals in the EU, it will inform them about the purposes for which it collects and uses their personal information, the types of non-agent third parties, if any, to which Rentrak discloses that information, and the choices and means, if any, that Rentrak offers individuals for limiting the use and disclosure of their personal information. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to Rentrak, or as soon as practicable thereafter, and in any event before Rentrak uses the information for a purpose other than that for which it was originally collected.

If Rentrak receives personal information from its subsidiaries, affiliates or other entities in the EU, it will use such information in accordance with the notices such entities provided and the choices made by the individuals to whom such personal information relates.

CHOICE: Rentrak will offer individuals the opportunity to choose (opt-out) whether their personal information is (a) to be disclosed to a non-agent third party, or (b) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For sensitive personal information, Rentrak will give individuals the opportunity to affirmatively and explicitly (opt-in) consent to the disclosure of the information to a non-agent third party or the use of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual.

Rentrak will provide individuals with reasonable methods to exercise their choices.

DATA INTEGRITY: Rentrak will use personal information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the individual. Rentrak will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete, and current.

TRANSFERS TO AGENTS: Rentrak will obtain assurances from its agents that they will safeguard personal information consistently with this Policy. If Rentrak has knowledge that an agent is using or disclosing personal information in a manner contrary to this Policy, Rentrak will take reasonable steps to prevent or stop the use or disclosure.

ACCESS AND CORRECTION: Upon request, Rentrak will grant individuals reasonable access to personal information that it holds about them, and Rentrak will take reasonable steps to permit individuals to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete.

SECURITY: Rentrak will take reasonable precautions to protect personal information in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction.

ENFORCEMENT: Rentrak will conduct compliance audits of its relevant privacy practices to verify adherence to this Policy. Any employee that Rentrak determines is in violation of this policy will be subject to disciplinary action up to and including termination of employment.

DISPUTE RESOLUTION: Any questions or concerns regarding the use or disclosure of personal information should be directed to the Rentrak Privacy Office at the address given below. Rentrak will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Policy. In compliance with the US-EU Safe Harbor Principles, Rentrak Corporation commits to resolve complaints about your privacy and our collection or use of your personal information. European Union citizens with inquiries or complaints regarding this privacy policy should first contact Rentrak Corporation at:

7700 NE Ambassador Place
Portland, OR 97015

Email - Privacy Director

Rentrak Corporation has further committed to refer unresolved privacy complaints under the US-EU Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Rentrak Corporation please visit the BBB EU SAFE HARBOR web site at for more information and to file a complaint.


This Policy may be amended from time to time, consistent with the requirements of the Safe Harbor Principles. Rentrak will provide appropriate public notice about such amendments.

EFFECTIVE DATE: April 19, 2011, 2012, 2013, 2014
REVIEWED: April 2012, April 2013, April 2014