Rentrak Corporation Appoints Bill Livek as CEO; Paul Rosenbaum Continues to Serve as Chairman of the Board
—Livek's Three Decades of Consumer and Media Research Expertise Will Enhance Rentrak's Ability to Meet Industry Demand for Deeper, Actionable Multi-Screen Media Viewing Knowledge—
PORTLAND, Ore., Jun 17, 2009 --
Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement and research serving the entertainment, media and advertising industry, today announced the appointment of consumer and media research industry veteran Bill Livek as Chief Executive Officer, and as a director of the company.Livek, who takes over the day-to-day management of Rentrak as Chief Executive Officer effective immediately, brings three decades of market research industry experience as well as a strong track record in vertical market collaboration with advertising agencies, brands and major media through executive positions held at companies including Experian Marketing Services and Simmons Research Bureau.
Livek will focus on growing and evolving Rentrak's business as a leading data and information analytics company into becoming a comprehensive knowledge provider to the media, advertising and entertainment industries. Paul Rosenbaum will continue to serve as Chairman of Rentrak's Board of Directors, having previously served in the role of both Chairman and CEO since September of 2000.
“After personally leading an extensive four month search on behalf of the Board of Directors, I am truly delighted that Bill Livek has joined Rentrak as our new CEO. I am confident that we have in Bill the ideal strategic and operational expertise on board to ensure continued growth opportunities for the company that will evolve Rentrak into a multi-screen measurement and research powerhouse,” said Paul Rosenbaum, Chairman of Rentrak. “When I joined this company in 2000, I saw an enormous opportunity to transform Rentrak into a trusted partner in media analytics across home entertainment, theatrical and cable. With the recent addition of mobile usage and linear television measurement services, I make the transition with a great sense of accomplishment and know that the day-to-day operations of Rentrak will be in excellent hands going forward.”
Most recently, Livek served in a number of roles at Experian including Co-president of Experian Research Services where he collaborated with customers to design and launch Experian's Addressable Advertising Service, as well as helping to expand the company's presence in China and Brazil. Previously, Livek was the co-Chair and Director of Simmons Market Research Bureau where he directed the growth and evolution of the company into a media-neutral, consumer centric research and data business widely utilized by brands, advertising agencies and media organizations. During his tenure at Simmons Market Research Bureau, Livek arranged the sale of the company to Experian.
“I am proud to be joining Rentrak Corporation with the goal of leveraging our current position as a sophisticated provider of data and information to become a true knowledge leader in the entertainment, advertiser/agency and media sectors,” commented Bill Livek, CEO. “Rentrak is uniquely positioned to harness new technologies to measure and deliver deep analysis of these new mediums created by digital innovation as well as the impact of new mediums on traditional entertainment channels. During the interview process I have gotten to know Paul Rosenbaum well and admire and respect the tremendous growth he has overseen at Rentrak, especially the introduction of groundbreaking research services the industry requires in a multi-screen viewing world. I look forward to working closely with Paul and the board in my new role as CEO.”
Livek also co-developed Transactional Data Solutions with MasterCard, and served as President of Birch Research directing the integration of the company into Scarborough Research. As President and CEO of Scarborough Research, Livek grew the company to serve the top fifty markets. Earlier in his career, Livek served as Vice President of Sales/Marketing for Arbitron Radio.
About Rentrak Corporation (Nasdaq: RENT)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
