Rentrak and Concurrent Partner to Deliver Industry's First Three-Screen Video Analytics
Partnership Maximizes Advertising Investment for Operators, Advertisers and Content Providers
PORTLAND, Ore., Jun 16, 2009 --
Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the entertainment industry, together with Concurrent (Nasdaq: CCUR), a worldwide leader in video and media solutions, today announced a partnership agreement that will introduce the industry's first full-scale approach to collecting media data across operators which enables robust, cross-platform services reporting.
Through this partnership, operators, networks and advertisers will benefit from an efficient end-to-end data management and reporting model that is expected to speed industry adoption of addressable advertising solutions across converging platforms, including television, mobile devices and the Internet. With this approach, operators and content providers will have the ability to better monetize media information with advertisers through high quality, census-level and near-real-time data.
Concurrent will collect and correlate multi-dimensional data across multiple services while validating the integrity and timing of the data at the source level. In turn, Rentrak will ingest the consolidated data in real time, and apply its industry-leading measurement, analytics and reporting services across operators for networks and advertisers. The end result is expected to be a near-real-time, 360 degree view of video and advertising consumption patterns, ensuring a maximum return on advertising investments.
"Rentrak and Concurrent have collaborated indirectly for a long time, and we are excited to solidify our commercial and technological partnership for the mutual benefit of our customers," said Sandra Kilbridge, vice president of operations, Advanced Media and Information (AMI) division at Rentrak. "This partnership with Concurrent further strengthens Rentrak's position as a key player in multi-platform audience measurement for VOD and linear television."
"This partnership directly aligns with Concurrent's commitment to help our customers better deliver and monetize high-quality video across the three screens through an open, commercial and intelligent model," said Paul Haddad, vice president and general manager of Media Data and Advertising Solutions at Concurrent. "Concurrent is proud to be working with an industry-leading media analytics and reporting partner to deliver the next generation of data management and advertising solutions for our customers."
About Rentrak Corporation (Nasdaq: RENT)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
About Concurrent
Concurrent (Nasdaq: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and Emmy-award winning technology, Concurrent's screen-independent video delivery and media data solutions create a truly holistic, 360 view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, Web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent's video solutions are built upon a rich heritage of high-performance real-time technology which also powers solutions for the defense, aerospace, automotive and financial industries.
Concurrent is a global company with offices in North America, Europe and Asia. For more information, please visit www.ccur.com.
