DISH Network® Announces Agreement With Rentrak For Audience Measurement Reporting
— DISH Network To Use Rentrak's TV Essentials Product —
PORTLAND, Ore., Nov 24, 2008 --
DISH Network Corporation (NASDAQ:DISH) today announced an agreement with Rentrak Corporation (NASDAQ:RENT) to report the measurement of DISH Network set-top box (STB) click-stream television data from millions of set top boxes. Rentrak's TV Essentials delivers anonymous viewer measurement data from DISH Network's set-top boxes, including second-by-second television programming and advertising information.DISH Network will use Rentrak's TV Essentials reporting system together with other DISH Network tools to analyze anonymous audience viewing of programming and advertising for linear television and generate detailed viewer measurement information.
DISH Network selected Rentrak's TV Essentials service as a means to gain further insight into subscriber viewing preferences. TV Essentials is integrated with the DISH Network traffic and billing system(s) for ad placement information, giving DISH Network and its advertising partners performance intelligence by campaign, program and individual advertisement. TV Essentials will also report on DISH Network DVR and iTV reporting and analysis.
“Advertisers are clamoring for this level of reporting to gain insights and to increase efficiencies in this age of increased accountability,” said Michael Finn, vice president of Advertising Sales for DISH Network. “This reporting will make a significant difference for advertisers across all of our current and future initiatives, and will allow us to make more informed internal programming and marketing decisions.”
“We are pleased to work with DISH Network as their audience measurement service provider,” said Cathy Hetzel, president, Advanced Media and Information (AMI) division, Rentrak Corporation. “Rentrak's TV Essentials system provides valuable intelligence that will help define the future of television audience measurement.”
Television advertisers and their agencies are searching for more data to improve the efficiency and effectiveness of their advertising. Rentrak's TV Essentials system processes data from millions of set top boxes to help advertising agencies, networks and local stations make business decisions to drive increased revenue. In addition to the TV Essentials system, Rentrak processes on demand television data representing more than 54 million set top boxes.
About Rentrak Corporation (Nasdaq: RENT)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV provider and the leader in digital television, provides approximately 13.78 million satellite TV customers as of Sept. 30, 2008 with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP®722 HD DVR, which received the Editors' Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.dishnetwork.com or call 1-800-333-DISH (3474) for more information.
Contact for DISH Network:
Ad Sales : Michael Finn, michaelp.finn@echostar.com
Media Relations : Parker McConachie, Press@EchoStar.com 720-514-5351
