Rentrak to Offer Artisan Home Entertainment's Video Products Through Its PPT(R) Revenue-Sharing System
PORTLAND, Ore., Nov 21, 2000 --
Rentrak Corp. (Nasdaq:RENT) and Artisan Home Entertainment Inc. today announced an agreement whereby Rentrak will offer Artisan's home video rental products to Rentrak's revenue-sharing customer base in the United States via its Pay-Per-Transaction (PPT(R)) system. Rentrak also will process and audit data for Artisan for certain video retail chains that receive rental products directly from Artisan on a revenue-sharing basis.
Under the terms of the agreement, Rentrak will immediately begin soliciting orders for Artisan's home video titles from the U.S. home video retail outlets it supplies with videocassettes and digital video discs (DVDs) on a revenue-sharing basis. Rentrak will offer Artisan titles to video retailers on an output basis, where the retailer agrees to take all titles, or a non-output basis, where the retailer selects individual titles. Artisan's first-quarter titles include The Way of the Gun, Cutaway, and Cecil B. DeMented.
Steve Beeks, President of Artisan Home Entertainment, said, "Distributing our titles through Rentrak's revenue-sharing network strengthens our distribution efforts and provides another avenue for us to reach video retailers. We look forward to a very productive relationship with Rentrak."
Paul Rosenbaum, Rentrak's new Chairman and CEO said, "We expect Artisan's home video products to be popular with home video consumers and are very pleased to be able to add Artisan's products in our offering to specialty video retail outlets. Artisan's titles will add additional depth to our already strong slate of titles for the coming year."
Artisan Entertainment Inc. is a leading independent entertainment company that distributes motion pictures in the home entertainment, theatrical and broadcast and pay television markets. Artisan has an extensive library of over 6,700 titles for which it predominately has U.S. and Canadian home entertainment distribution rights. Artisan's library includes home entertainment rights for event movies such as Terminator, Terminator 2: Judgment Day, Dirty Dancing and the Rambo series, as well as classic movies such as It's a Wonderful Life and Academy Award winners such as On Golden Pond, The Last Emperor and The Piano.
Artisan Home Entertainment distributes video product directly to over 12,000 retail stores in the United States from popular brands such as Discovery, Hallmark and its own Family Home Entertainment brand which has released such titles as Merlin, Alice in Wonderland, and The Tales of Beatrix Potter and will release the award winning product from The Baby Einstein Company.
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Opening NASDAQ Market