Rentrak to Expand Home Video Business Products With Key Hire Brad Hackley as Vice President, Home Video Essentials
Industry Veteran Hackley to Help Drive Rentrak's Expansion of Real-Time Analysis and Reporting Services in Home Video and Gaming Content Space
PORTLAND, Ore., Sep 7, 2004 --
Rentrak Corp. (Nasdaq:RENT) announced today that it has hired Brad Hackley as vice president, Home Video Essentials™ Industry Data Service. Hackley most recently served as a business development and marketing consultant to Rentrak after departing from his former position as Director of VidTrac -- Rentrak's former joint venture with the Video Software Dealers Association. Hackley also gained extensive business management, marketing, and media and entertainment experience via previous posts with talent management agency The Left Bank Organization, Sony Pictures Television, and the international law firm of Jones Day Reavis & Pogue.
Hackley is responsible for studio client services as well as developing new business, products, and marketing/branding opportunities. He will spearhead the worldwide syndication of analytical properties that report on the U.S. home video and videogame markets based upon Home Video Essentials Industry data. Hackley reports to Marty Graham, senior vice president at Rentrak.
Home Video Essentials™-Industry is the home entertainment industry's leading DVD, VHS, and videogame rental tracking system that provides on-demand access to critical industry-wide business information to studios and retailers. Home Video Essentials™ Industry Data Service allows content providers, franchise, and brand managers to monitor, track, and analyze their own DVD, VHS, and videogame properties in order to identify trends, quantify performance, and competitively benchmark these findings against the broader business sector in which they operate
"We are very pleased to have Brad on board at Rentrak full time, after working closely with him as a consultant, and during his tenure at VidTrac during the past 3 years. Brad's deep knowledge of the home video industry, product development and client service skills will be a tremendous asset as Rentrak begins to roll out new business intelligence products for the industry," said Marty Graham, senior vice president at Rentrak.
About Home Video Essentials
Home Video Essentials™ Industry Data Service, a service of Rentrak's Advanced Media & Information Division and its Entertainment Essentials™ suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title-level performance via rental transactions on over 40,000 DVD, VHS, and video game properties in both brick-and-mortar and online channels across North America.
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
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