Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry.
For more than two decades, entertainment insiders have relied on Rentrak's innovative software and progressive technology to interpret their complex audience data and drive their businesses and the industry forward. Whether an established Hollywood film studio, a local video store, an unrated cable network or an emerging provider of live mobile TV, entertainment providers from across the industry utilize Rentrak's revolutionary products and services to gain the insights needed to better understand their audiences and effectively compete in an increasingly complex environment.
The Rentrak Advantage
- Industry authority for box office, home video and VOD measurement data and intelligence
- Foremost innovator of set-top box television measurement
- Trusted third-party provider of audience measurement technology and research
- Leading provider of consumer entertainment behavior across all digital media distribution platforms
- Offering the most accurate and granular view of entertainment audience measurement
- Overlaying syndicated and client-specific segmentation databases with consumer video behavior
Our 20-plus years of experience transforming unprecedented amounts of data-including hundreds of billions of set-top box transactions-combined with our incomparable customer service and support, have solidified Rentrak's position in the center of the media and entertainment marketplace. Through a proven combination of our proprietary software and the unmatched depth of data only we can provide, Rentrak enables our clients and partners to optimize their programming and advertising revenue by offering them the most accurate and granular view of entertainment content consumption intelligence available. The media and entertainment advertising sectors continue to evolve, and Rentrak is prepared and committed to navigate each step of the way-from data to information to knowledge. With the ability to overlay segmentation and advertiser databases across all digital media distribution platforms, we're helping to change the conversation between advertising buyers and sellers to assist them in sending targeted messages to consumers and ultimately compete more effectively.




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