The days of relying solely on quarterly “sweep” surveys which provide an unstable estimate of viewing behaviors are receding into our collective rearview mirrors in the same way LPs, 8-tracks, rotary phones and VHS tapes were pushed aside by superior technologies and capabilities.
Only a massive source of viewing behavior can reliably measure TV audiences in a 500-channel, multiplatform media ecosystem. With Rentrak, local television stations in all 210 markets have continuous access to detailed, accurate and comprehensive television viewing information, all day, every day.
By providing unique measurement insights for live and time-shifted broadcast and cable television content viewed across millions
of televisions and mobile devices, Rentrak's syndicated services and custom research allow local broadcasters to sell advertising more effectively, and make better programming and promotional decisions. Using Rentrak intelligence, stations can, for the first time, reliably understand how thousands of real consumers in their market watch television — and their buying habits when they're not home with the TV on.