Rentrak is dedicated to providing our clients with the most extensive, reliable and accurate measurements possible. At the heart of this mission are our high-level research capabilities and initiatives.
Made up of experts in the fields of media research, econometrics, TV ratings, statistics and adoption of new technologies, Rentrak’s research team helps design the
intelligent engines that power the company’s advanced Movies & TV Everywhere measurement systems. Through our research, Rentrak is able to build projections that make the massive
amount of raw data we take in from screens across the world meaningful and useful for our clients. Our research team imparts Rentrak’s syndicated products
and services with the highest quality of design, ensuring accuracy, reliability and relevance in all the metrics we produce.